On the afternoon of June 17, the “Invest in China, Choose Shaanxi, Land in Xianyang” China (Xianyang) – UK (London) Xianyang City Key Industry Special Promotion Conference was held in London. Nearly 70 Chinese and British political and business representatives attended the promotion conference.

Guests taking a group photo。

In his speech, Xia Xiaozhong, Secretary of the Xianyang Municipal Party Committee, introduced that Shaanxi Xianyang is not only a city with a profound historical heritage but also serves as a gateway to the world, extending westward along the “Belt and Road” initiative. In recent years, Xianyang has adhered to high-level opening up to shape new momentum for high-quality development and has established economic and trade cooperation relationships with more than 120 countries and regions, attracting many well-known enterprises to invest and set up factories in Xianyang. Xia Xiaozhong stated that Xianyang will continue to create a first-class business environment that is market-oriented, law-based, and international, and welcomes more British companies to visit, invest, and establish businesses in Xianyang.

Xia Xiaozhong, Secretary of the Xianyang Municipal Party Committee, delivers a speech.

Fang Wenjian, President of the China Chamber of Commerce in the UK and General Manager of the Bank of China London Branch, mentioned in his speech that the Bank of China has a special connection with Shaanxi Xianyang. Since 2002, the Bank of China has been providing targeted assistance to the four northern counties of Xianyang City, implementing more than 400 projects in infrastructure, industry, education, and health, benefiting more than 200,000 people. In 2018, the China Chamber of Commerce in the UK and the City of London jointly initiated the “China-UK Charity” initiative. The first charity cooperation project was to fund the construction of a multifunctional hall at a school in Changwu County, Xianyang, used for learning and cultural performances, hence establishing a bridge for China-UK educational exchanges.

Fang Wenjian, President of the China Chamber of Commerce in the UK and General Manager of the Bank of China London Branch, delivers a speech.

Fang Wenjian expressed that the Bank of China London Branch will leverage its resources in the UK to assist Xianyang in attracting investment, technology, and talent. The bank will also guide British companies to develop specialized industries in Xianyang, thereby deepening economic and trade cooperation between the two regions and contributing to China’s high-level opening-up.

At the promotion conference, Wang Miao, Director of the Xianyang Investment Promotion Bureau, introduced that Xianyang has outstanding geographical advantages, a solid industrial foundation, and an unraveling business environment, making it an excellent destination for investment. Xianyang Airport has direct international flights to London, with three round trips per week, taking only ten hours, hence closely connecting “Big Ben” with the “Terracotta Warriors”. Xianyang currently has seven major pillar industries and has formed a modern industrial system. It has a high degree of alignment with the UK in industries such as electronic displays, biomedicine, and aerospace equipment manufacturing, providing a solid foundation for cooperation and broad development space.

Wang Miao, Director of the Xianyang Investment Promotion Bureau, delivers a speech.

Michael Larsen, President of the World Traders Association of the City of London, believed that Xianyang is a city full of business opportunities. He envisions that both China and the UK can further explore these opportunities and achieve significant progress across multiple sectors, including biology, industry, and trade.

Michael Larsen, President of the World Traders Association of the City of London, delivers a speech.

At the promotion conference, the Xianyang Investment Promotion Bureau signed a “Memorandum of Understanding” with the China Chamber of Commerce in the UK, and Wugong County of Xianyang signed a “Cross-border E-commerce Cooperation Memorandum of Understanding” with ECENTIME Purchase Group from Europe. Chen Dongsheng, General Manager of Tianjin Airlines’ UK Office, discussed the latest developments on the London-Xi’an route and how to promote China-UK economic and trade exchanges and build an “air bridge” to connect with the international community. John McLean, Chairman of the China-Britain Business Development Centre, shared heartfelt stories of friendly exchanges with Xianyang and expressed high hopes for expanding mutual benefits and achieving win-win outcomes in the future.

A “Memorandum of Understanding” was signed on site.

A “Cross-border E-commerce Cooperation Memorandum of Understanding” was signed on site.